New Era

NEW ERA Cap Company was founded in 1920 in Buffalo by Ehrardht Koch a young American artisan with German origins. In the same year production achieves the astonishing number of 60.000 units. In 1934 thanks to the great success, NEW ERA sealed a deal for production of hats with the Cleveland Indians and in 1993 gained the license to produce and distribute the Major League Baseball merchandising products. To date, NEW ERA is the only hats brand on earth which concurrently has deals with the NBA, the MLB and the NFL. Among the unrivalled models of trucker hats are 59fifty, 39thirty, 9fifty proposed in many different variants. On London Store online shop are also available for your NEW ERA co-labs hats proposed in different colors with the logo which is embroidered or stitched, t-shirts, pants, crew-neck and hooded sweatshirts and the renowned varsity jackets with classic collar, the two-color cuffs and the heart-side initials. Choose and buy now your products on London Store online shop and do not miss all the offers and discounts available in the OUTLET section with up to 50% off on shoes and accessories.