The OBEY script was designed in 1989 as a simple sticker created by illustrator Shepard Fairey who, at the time, was a student at Rhode Island School of Design. The logo soon became a sort of advertising campaign connected to the skateboard and to the Do It Yourself counter culture on a global level. The HOPE manifesto, reproducing OBAMA’s in CMYK, becomes the global icon of the electoral campaign which led the democratic leader to the White House. Once elected Obama sent a remerciement letter thanking the artist for its support. OBEY clothing production was started in 2001 with specific details evoking the military and workwear world, as well as, the cultural movements on which Shepard created his own life philosophy. The OBEY script and its subsequent variants are printed and embroidered on t-shirts which are proposed in a wide variety of colors and models: crew-neck t-shirts, hooded sweats, camo or solid jackets, women’s dresses and overalls, crossbody bags and many more products. Get your 2021 pieces now. Choose and buy now on London Store Online Shop the pieces that you need. And keep in mind that on London Store Outlet Section many offers and discounted products are available for men and women including an excellent shoes proposal and a wide selection of accessories including hats, beanies, belts, backpacks, daypacks, bags, watches, luggage, hip bags, waits bags, scarves, gloves and many more. Purchase now the clothing products for your Winter 2021.